FRP Journal

Category: Corporate

  • The benefits of Corporate Asset Libraries

    An image library, or corporate asset library is a great resource for companies, both large and small. It is indispensable in my business. When done right, a corporate library provides marketing and communications teams with reliable, on brand images, video and graphics as needed. As a corporate photographer with years of experience working with brands to produce assets for their libraries, I work with companies to create both still images and video clips that can be used for various projects on demand.  

    A corporate library is only as good as the assets. But even with great photos and videos, the library must be easy to navigate and research. So as it grows, a DAM (digital asset management) system is essential.  

    I recently worked with a client producing and shooting a video for a particular project. Parts of the script relied on events that took place in the past for historical references. For those spots in the video I was given access to their asset library. The library contains video clips, photos, audio and illustrations, even logos and brand guidelines. All assets were keyworded and easily searchable. The library contains in excess of 100K assets, so keyworking and file structure is essential. Anyone that’s set up a DAM system knows how difficult it can be, but also how indispensable it is in the long run. It’s always best to start a DAM before the first assets are acquired. That way structure and hierarchies can be established and adhered to. Once those parameters are in place it’s time to populate the library. As it continues to grow, it will be easily searchable if the folders make sense and assets are keyworded properly. For this particular client I was able to quickly and efficiently determine if they had the necessary assets for the historical references – they did – which saved me tons of research time and saved the client lots of money on both research and having to acquire stock. The final cut was much more dynamic since we used their own assets.

    Here’s a list of what goes into a great Corporate Asset Library:

    DAM (Digital Asset Management)

    • Cloud based system for easy access.  
    • Structured hierarchy for assets
    • All assets keyworded 

    Really good assets – photos, video clips, audio clips, documents, logos and brand assets, brand guidelines

    • Final Videos
    • Hi Res photos in JPEG format
    • Video clips in standard format – mp4
    • Illustrations, layered files 
    • Logos, layered files
    • Graphics, layered files

    Brand Guidelines

    • Brand values and voice
    • Logo usage
    • Fonts and typography use
    • Color palettes
    • It may also include rules for social media and emails

    shot for the Planned Parenthood corporate image library

    shot for the BP Biosciences corporate image library

    shot for the Safran corporate image library

    shot for the Edwards Life Sciences corporate image library

    shot for the Hydro corporate image library

    shot for the Taylored corporate image library

  • Talent Acquisition Campaigns

    The pursuit of talent is real. Companies are constantly competing for talent. Tech is notorious for their “perks” to attract talent. Biotech and the Life Sciences, too, have ramped up the incentives to attract and retain great talent. The basics include food and dining options on site, hybrid work and flexible PTO. Another favorite is recreational options. I’ve seen beach volleyball courts and soccer pitches. Gyms are routine. You can tell alot about a company’s culture by the benefits and amenities they offer on their campus. This trend has recently extended to the manufacturing sectors. Modern manufacturing is having a moment. Industry is also interested in recruiting and retaining the best skilled blue collar labor available.  

    My work strives to redefine how traditional blue collar work is perceived and the diverse men and women that do it. I have spent my career creating genuine images of workers in industry, tech, energy and manufacturing, through both commissioned and personal projects. I pride myself in my ability to connect with and project the honor and accomplishment of real people doing real work. No matter what you want to call it, authentic, real, humanistic, personal, approachable, these adjectives all convey the same thing: Real people doing real work, elevated with respect and dignity. This is the way I work.

    Talent acquisition campaign for Hydro North America

  • Case Study :: Vividion Therapeutics

    When TenBridge Communications refreshed the branding for life science company Vividion Therapeutics they also needed fresh images to compliment the new branding. Vividion innovates and thrives in a silo-free environment. I was thrilled to collaborate with the TenBridge and Vividion teams to bring that culture to life. Check out the Vividion Case Study to see images from that project and the Vividion website to see how the images work with their brand refresh.

  • Product Photography

    As a commercial photographer based San Diego California I am often asked by my existing corporate and industrial clients to photograph products for them.  While I specialize in business and corporate portraits for advertising and editorial use I have shot many products over the years.  Here are a few (very diverse) product photography projects I’ve worked on recently.

  • Introducing FRP Stock

    A curated collection of photographs from my archive is now available to search and browse on it’s own site. Photos are available for immediate download and licensing.

    The FRP Stock photography collection contains images from my vast library of photographs. Images are available for commercial and editorial usage, including advertising. Highlights from the collection include biotech and healthcare, agriculture and farming, energy, both alternative green sustainable and traditional, industrial photography, both aviation and maritime, youth culture and sports, and corporate culture and portraits.