The pursuit of talent is real. Companies are constantly competing for talent. Tech is notorious for their “perks” to attract talent. Biotech and the Life Sciences, too, have ramped up the incentives to attract and retain great talent. The basics include food and dining options on site, hybrid work and flexible PTO. Another favorite is recreational options. I’ve seen beach volleyball courts and soccer pitches. Gyms are routine. You can tell alot about a company’s culture by the benefits and amenities they offer on their campus. This trend has recently extended to the manufacturing sectors. Modern manufacturing is having a moment. Industry is also interested in recruiting and retaining the best skilled blue collar labor available.
My work strives to redefine how traditional blue collar work is perceived and the diverse men and women that do it. I have spent my career creating genuine images of workers in industry, tech, energy and manufacturing, through both commissioned and personal projects. I pride myself in my ability to connect with and project the honor and accomplishment of real people doing real work. No matter what you want to call it, authentic, real, humanistic, personal, approachable, these adjectives all convey the same thing: Real people doing real work, elevated with respect and dignity. This is the way I work.
Talent acquisition campaign for Hydro North America
