There’s a vibe I like on my sets. I don’t like chaos. I like a well organized low key set. Keep it simple and chill. What does that take to create that kind of set? Pre-production is key, but it’s not the only thing. A good pre-pro anticipates problems before they come up and has solutions in place. It’s pre-visualizing how you want the shoot to unfold and then letting all the hard work on the front end unfold. Of course, problems will arise, or curveballs will be thrown. It’s how you react to those situations that sets the tone. And for me the reaction should be chill. Experience helps. I’ve encountered a lot of adverse conditions that we’ve had to deal with over the years. But for me, the key is to never over react, surround yourself with really good people that are really good at what they do, pre-produce the hell out of it, and then just enjoy another low key, chill shoot.
Tag: video
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Colas Interview with Wonderful Machine
Here is a recent interview I did with Wonderful Machine about my work with Colas:
Capa Pictures, a Paris photo agency, invited San Diego-based Frank Rogozienski to handle an industrial project for Colas, a French civil engineering firm. This assignment took Frank across several US locations, from expansive highway construction sites in Georgia and rural South Carolina to the tarmac of Los Angeles International Airport (LAX). The collaboration continued his long-standing relationship with both companies, and the images were added to Colas’ digital asset library for the company to use for marketing, presentations, social media, product catalogs, and other purposes.
Click here to read the full interview